According to the authors of Rethinking Disney, Budd and Kirsch define Disneyfication as: the process of "imagineering, theming, hyper-realism, hyper-conformism, privatization, Americanization, repression, homogenization" of just about anything. "Disneyfication is a term that arose to describe the studio’s sanitization, homogenization, and Americanization of its literary and artistic sources." You can see this in their interpretations of classic fairy tales; the characters are usually Caucasian, beautiful, always heterosexual, and speak English. Although it is a complex word, it is a useful one that you will need in order to understand Disney!